Critical-to-Quality (CTQ) is a term defined by which of the following?

Critical-to-Quality (CTQ) refers to the key criteria that are essential to a customer’s satisfaction with a product or service. The term is fundamentally rooted in customer needs and expectations. It highlights what aspects of a product or service are most important to customers, which can directly influence their perception of quality.

In Six Sigma methodology, the identification of CTQs is vital, as it guides teams in measuring and controlling quality to meet or exceed customer satisfaction. These criteria can include specifications related to performance, reliability, durability, or other attributes that customers deem valuable. By focusing on the customer’s perspective, organizations can prioritize their improvement efforts effectively.

Understanding that CTQs come from the customer emphasizes the importance of aligning organizational processes with customer desires, leading to enhanced quality outcomes and increased customer loyalty. This focus ensures that resources are directed toward meeting the most critical requirements from the customer’s standpoint.